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The Full Story

About The Concept:

At Concept:Coffee, we believe that coffee is more than just a drink—it’s an experience. Our mission is to empower everyday coffee drinkers with the tools they need to explore, learn, and perfect the craft of specialty coffee.

And now more than ever Coffee Is Better When Shared

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Mission

We believe in the power of education and collaboration, and we’re here to make specialty coffee more accessible for everyone. 

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Our goal is to build a community that values quality, sustainability, and education, helping people understand that every cup has a story—from farm to cup. At Concept:Coffee, it’s about more than just the coffee—it’s about building a culture of appreciation, creativity, and knowledge.

Studio

Located at Yonatan Ratosh 2, designed and constructed by founder Evan Goel. The Concept:Coffee Studio is dedicated space where coffee education, creativity, and community collide. Located by the beautiful Jaffa port, our studio is a place where anyone—whether you're a curious beginner or a seasoned enthusiast—can immerse themselves in the world of specialty coffee.

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This is more than just a studio. It’s a creative hub, a learning space, and a community gathering point where people come together to share their love for coffee, creativity, and knowledge.

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