Concept:Roasting

Concept:Roasting breaks it down—from raw bean to roasted brilliance. In this hands-on, beginner-friendly workshop, we'll demystify the roasting process and explore how it shapes everything you taste in the cup.

You'll learn:

• What roasting actually is—and how it changes the bean, physically and chemically
• How time, temperature, and technique affect flavor
• The difference between light, medium, and dark roasts (and how to spot them)

Expect real equipment, real heat, and real coffee. Plus, each participant takes home a bag of fresh-roasted coffee—straight from the session. This workshop is perfect for anyone who wants to peek behind the scenes of their favorite beans—and understand why roasting is where the magic happens.

What roasters look for when developing a roast profile.

Roasting isn't just a step. It's a concept.