The Full Story
About The Concept:
At Concept:Coffee, we believe that coffee is more than just a drink—it's an experience. Our mission is to empower everyday coffee drinkers with the tools they need to explore, learn, and perfect the craft of specialty coffee. And now more than ever Coffee Is Better When Shared
Meet The Roaster
Hi, I'm Evan.
concept:coffee is my passion project turned small business with big dreams. With over half a decade of experience in coffee and a Specialty Coffee Association roasting certification, I noticed a growing gap between coffee geeks and everyday coffee drinkers, and a lack of an organizer in the specialty coffee community.
At concept:coffee, we believe in empowering everyday coffee drinkers through accessible specialty coffee education. A more informed coffee drinker is a better coffee drinker, and coffee is always best when shared.
Evan
Founder & Roaster
What We Stand For
Our values guide everything we do, from how we source our coffee to how we run our workshops.
Our Mission
We believe in the power of education and collaboration, and we're here to make specialty coffee more accessible for everyone. Our goal is to build a community that values quality, sustainability, and education, helping people understand that every cup has a story—from farm to cup. At Concept:Coffee, it's about more than just the coffee—it's about building a culture of appreciation, creativity, and knowledge.
The Studio
Located at Yonatan Ratosh 2, designed and constructed by founder Evan Goel. The Concept:Coffee Studio is dedicated space where coffee education, creativity, and community collide. Located by the beautiful Jaffa port, our studio is a place where anyone—whether you're a curious beginner or a seasoned enthusiast—can immerse themselves in the world of specialty coffee. This is more than just a studio. It's a creative hub, a learning space, and a community gathering point where people come together to share their love for coffee, creativity, and knowledge.
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Come Learn With Us
Whether you're looking to learn a new skill, celebrate a special occasion, or bring your team together—we'd love to meet you.